Top Free-to-Play Games Performance in the UK: Q1 2025

In the first quarter of 2025, the performance of the top free-to-play games on a unified platform in the United Kingdom showcased a variety of trends across downloads, revenue, and active users.

Block Blast！ saw a decline in weekly downloads, starting from about 347K and dropping to nearly 87K by the end of March. Despite this, weekly active users remained robust, beginning the quarter at around 3.8M and ending at approximately 3.2M.

Color Block Jam experienced significant growth in weekly revenue, starting at $625 and reaching over $233K by the end of the quarter. Weekly downloads rose steadily, peaking at about 113K in early March. Active users also increased, reaching around 351K by the quarter's end.

Roblox maintained a strong presence with weekly revenue starting at approximately $2.2M and ending at $394K. Downloads and active users showed a slight decrease over the quarter, with downloads dropping from 114K to 50K, and active users fluctuating around 4.5M.

Township had a fairly stable revenue stream, averaging around $500K weekly. Weekly downloads showed a downward trend, decreasing from 132K to 43K. Active users, however, remained around the 400K mark throughout the quarter.

Vita Mahjong demonstrated gradual growth in weekly revenue, peaking at $1.4K. Downloads remained consistent, averaging around 50K weekly, while active users rose steadily, reaching over 478K by the end of the quarter.

These insights are based on data from Sensor Tower, providing a comprehensive view of the free-to-play gaming landscape in the UK. For more detailed analytics, visit Sensor Tower's platform.